Caroline Koppelman
Why This College Essay Question Guide and ...

Why do you want to go to school here? If there’s one prompt you are certain to write more than once, it’s this one. This prompt comes in a few different flavors, but at the end of the day, they all want to know why their school is the perfect school for you and why you’re the perfect student for them. No pressure or anything.

Caroline Koppelman
Official Common App Essay Guide 2024-2025

We’ve spent the last few weeks breaking down the Common App essay prompt by prompt, and today we’re going to give you our ultimate guide to writing the Common App essay. There might be seven different prompts, but ultimately, all schools want the same thing from their applicants’ Common App essays: a story.

Caroline Koppelman
Rejected Early Decision from Columbia 2023

Getting a rejection in the Early Decision round is definitely not easy. But the good news is, it’s really just the start, and that one rejection has no bearing on how you’re going to do with other, similarly competitive schools. The thing about Early Decision is it comes alone and it comes first. It’s sometimes easier to tolerate a rejection when it’s preceded by several acceptance letters. College admissions are extraordinarily competitive these days and the Ivies are just more competitive than any other time or place in history. That’s it. It doesn’t get harder. And Columbia in particular has just a 4% acceptance rate! So, if you’ve been rejected in the Early Decision round, don’t despair. We have some advice about how you might go forward. (And don’t worry, it’s really not that much more work!)

Caroline Koppelman
Deferred by Harvard — Now What? (2023-24)

If you’ve been deferred by Harvard, you are not alone. Harvard is notorious at this point for deferring an enormous percentage of early admission applicants. While most elite colleges with early admissions programs, like early decision and early action, only defer students they are seriously considering for the next freshman class, the statistics Harvard has released on early admission suggest that they take a very different approach.

Caroline Koppelman
Writing the “Why This College” Essay

Even though every college has slightly different supplementary application materials, you’ll likely run into a variation of one question more than any other: “Why do you want to attend this school in particular?” It’s every institution’s way of saying, Let’s cut to the chase. Why us?

target schools

Quit Playing Games with My Heart: How to Choose Your Target Schools, feat. Wisdom from the Backstreet Boys

To state the obvious, we often think of target schools as being that beautiful sweet spot between so-called “reaches” and “safeties.” While target schools are a crucial component towards achieving matriculation success, they’re a little more semi-sweet than totally milk chocolate.  In fact, what you need to know is that target schools are not a guarantee. At all. While the whole college process can, at times, feel like nothing but a heartache, we’ve come up with a strategy to help you develop your target list.

How do you Choose the Right College After you’ve been Accepted?

Once you’ve been accepted to multiple schools the most fun part of the college process begins. You get the chance to imagine yourself as an incoming freshman and decide why you’d want to go there more than the other schools you were admitted to. If you’ve gotten into your dream-reach school and a few safeties, the choice can be easy. But often you’re choosing between a couple of great options, and it can be more than a little terrifying to definitively pick one.

Five Mistakes People Make During The College Admissions Process

The college admissions process is a daunting undertaking. For you students it will require an insane amount of your time, effort, and focus. But you’re probably sick of hearing this. You’ve had this drummed into your heads by college counselors, teachers, and your parents. As consulting professionals (aka people who help get into college for a living) what we want to do is help you identify the five most common mistakes students like you make during the college admissions process. If you learn from these mistakes the whole process will undoubtedly go much smoother and you’ll have a much better chance of ending up at the school of your dreams.