Caroline Koppelman
Why This College Essay Question Guide and ...

Why do you want to go to school here? If there’s one prompt you are certain to write more than once, it’s this one. This prompt comes in a few different flavors, but at the end of the day, they all want to know why their school is the perfect school for you and why you’re the perfect student for them. No pressure or anything.

Caroline Koppelman
Official Common App Essay Guide 2024-2025

We’ve spent the last few weeks breaking down the Common App essay prompt by prompt, and today we’re going to give you our ultimate guide to writing the Common App essay. There might be seven different prompts, but ultimately, all schools want the same thing from their applicants’ Common App essays: a story.

Caroline Koppelman
Rejected Early Decision from Columbia 2023

Getting a rejection in the Early Decision round is definitely not easy. But the good news is, it’s really just the start, and that one rejection has no bearing on how you’re going to do with other, similarly competitive schools. The thing about Early Decision is it comes alone and it comes first. It’s sometimes easier to tolerate a rejection when it’s preceded by several acceptance letters. College admissions are extraordinarily competitive these days and the Ivies are just more competitive than any other time or place in history. That’s it. It doesn’t get harder. And Columbia in particular has just a 4% acceptance rate! So, if you’ve been rejected in the Early Decision round, don’t despair. We have some advice about how you might go forward. (And don’t worry, it’s really not that much more work!)

Caroline Koppelman
Deferred by Harvard — Now What? (2023-24)

If you’ve been deferred by Harvard, you are not alone. Harvard is notorious at this point for deferring an enormous percentage of early admission applicants. While most elite colleges with early admissions programs, like early decision and early action, only defer students they are seriously considering for the next freshman class, the statistics Harvard has released on early admission suggest that they take a very different approach.

Caroline Koppelman
Writing the “Why This College” Essay

Even though every college has slightly different supplementary application materials, you’ll likely run into a variation of one question more than any other: “Why do you want to attend this school in particular?” It’s every institution’s way of saying, Let’s cut to the chase. Why us?

social media

Social Media and Undergraduate College Admissions

Dear Student: Don’t Get Mad at Your Parents.

If you’re reading this we bet that someone in your family just had a tough conversation that made you mad: they talked to you about your social media presence. More likely than not, someone told you that you needed to either edit or take down your account completely. We get it—it’s annoying being told what to do. And it’s even more annoying being asked to take down something that you've worked hard on.

Social Media and Applying to College: What to Know

We live in 2018—it’s a pretty interesting time to be alive for a number of reasons, but it’s a particularly interesting time to be applying to college because of technology. Namely, social media. We get a lot of questions from (mostly) parents asking us what our best social media practices are. The answer is pretty simple: the best social media presence is no social media presence.